At Magnetic, we have a particular passion for education and extensive experience working for this sector, which presents its very own set of challenges in terms of marketing and communications.
Our services include:
Marketing, communications and admissions strategy
We can help you make the right choices to cut through in a crowded and competitive marketplace and attract and retain students within the constraints of your human and financial resources.
Marketing and Admissions audit
We use a variety of techniques and approaches to identify opportunities to improve your performance at every stage of the admissions funnel, from first awareness through to retention of students. This is likely to include a combination of desk-based research and data analysis, in-person meetings with key personnel, and mystery shopper contacts to experience your customer service first hand.
Parental satisfaction understanding
We will work with you to design, field and analyze a bespoke survey and/or set of focus groups to help you understand what you are currently perceived to be doing well, where you need to improve, and what things you might need to consider starting or stopping to improve parental satisfaction.
Non-joiner analysis
We will follow up with prospective parents who didn’t choose your school to help find out what the barriers were.
Website optimization
We will review your current website and its performance to identify areas for improvement, whether that’s in navigation, copywriting, audio visual content or back-end metadata. If you are looking to launch a new website, we can help you identify the right agency partner to build it, lead the project from brief to launch, and manage content creation, translation and publishing.
Social media
A key part of any school’s marketing toolbox is a strong social media presence. We will assess your current performance, advise on strategy, help build a content calendar and train the relevant personnel on social media best practice. If you don’t have the resources in-house, we can even take over your social media management for you!
Digital content creation
Whether it’s photo, video, copywriting or graphic design, we can help you present your school in its best possible light. We will take care of your project from A-Z, sourcing the appropriate professionals to execute against a pre-aligned brief, and handle all aspects of project management, scriptwriting, image rights permissions, music licensing and more.
Crisis communication
When things go wrong, speed and clarity of communication are more critical than ever. With our significant experience handling crises as varied as medical emergencies, bomb scares, intruder alerts, deaths of staff and students, accreditation issues, employee relations and child protection incidents, we are always ready to roll our sleeves up and help you craft the appropriate messaging to keep your school community informed and reassured, and manage media relations as appropriate.
Extracurricular activities
With experience spanning the full range of non-pedagogical activities from holiday camps to sports to music and performing arts to STEM, we can advise you on the best way to structure, staff and promote your ECA programmes.
Alumni relations
Keeping in touch with former students and staff can play a critical role in driving your school forward. Let us help you design and execute a programme of communications and events to engage with your alumni community.
