Born from a highly successful professional partnership, Magnetic brings together the expert strengths of an experienced and seasoned strategic marketing director with the executional brilliance of a digital-native communications specialist.
Our team works with a network of professionals and special advisors in related fields.
Our Team
Michael Kewley has over 25 years experience working in the marketing and communications arena. A graduate of the University of Oxford, Michael spent the first 17 years of his career at Procter & Gamble, where he became Senior Brand Director on a large global electrical appliances business after working across multiple categories spanning food and beverages, fabric and homecare and beauty and health. Michael was also an internal trainer and consultant at P&G, developing new marketing talents and advising brand teams on their marketing strategies and execution. Recruited in 2015 by the International School of Geneva – the world’s oldest international school – to set up and lead the marketing function, Michael spent 8 years step-changing the school’s approach to marketing, communications and admissions, and leading on internal and external communications, including the Covid-19 pandemic, as well as running the Extra-curricular Activities and holiday camps programme. A British and French dual national, Michael is fully bilingual in English and French.
Tania Gentet Ganose is a digital marketing expert, who has worked for several Geneva-based NGOs and spent the majority of her career to date at the International School of Geneva, where she was Head of Marketing. Tania delivered a ten-fold increase in social media audience, with engagement rates well in advance of industry benchmarks, and led the development of over 70 promotional videos for the school and its other business lines: holiday camps, extra-curricular activities, adult education institute and performing arts venue. With an academic background in English (BA) and History (MA) from the University of Geneva, and mother-tongue English, Spanish and French, Tania has a flair for language that leads to outstanding copywriting whether for long-form articles, web content, film scripts or social media.
With their complementary profiles – like the north and south poles of a magnet – the Magnetic team provides the perfect duo to support you with your marketing and communications challenges, from strategic to executional. With an established network of freelance partners to help with translation, copywriting, project management and audio-visual content production, Magnetic is an agile and flexible boutique agency which prides itself on bringing a personalized service, an obsessive attention to detail and cost-effective proposals to help you attract customers and win in the market.
Our Special Advisors
Professor Dr Karen Taylor is currently Head of Educational Research for The Bridge, the centre for Teaching, Learning and Research of Wellington College, UK, and is an Associate Professor in Practice at Durham University’s School of Education. Prior to that, Karen served for nine years as Director of Education and of the Institute of Learning and Teaching at the International School of Geneva, following roles at TASIS (Lugano), Georgetown University, Sidwell Friends School and the Smithsonian Institution, all in Washington, DC. An accomplished author and editor of multiple books, academic papers and research journals, Karen has over 25 years of experience in academic research, teaching, curriculum development, teacher training, strategic planning, research-informed practice, and school accreditation, having both led and participated in accreditation processes in multiple schools around the world for various accrediting bodies.
Karen acts as a special advisor to Magnetic Communications in areas related to accreditation, pedagogy, curriculum development, neurodiversity, multilingualism, school leadership and leadership development.