{"id":29628,"date":"2024-02-07T13:25:49","date_gmt":"2024-02-07T12:25:49","guid":{"rendered":"https:\/\/magnetic-comms.ch\/?page_id=29628"},"modified":"2024-05-02T09:19:56","modified_gmt":"2024-05-02T07:19:56","slug":"marketing-communications-education","status":"publish","type":"page","link":"https:\/\/magnetic-comms.ch\/fr\/marketing-communications-education\/","title":{"rendered":"Secteur \u00e9ducatif"},"content":{"rendered":"
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Nous avons une passion particuli\u00e8re pour l'\u00e9ducation et une grande exp\u00e9rience de ce secteur, qui pr\u00e9sente ses propres d\u00e9fis en termes de marketing et de communication.<\/p>

Nos services comprennent :<\/p>

Strat\u00e9gie de marketing, de communication et d\u2019admission<\/strong><\/h6>

nous vous aidons \u00e0 faire les bons choix pour vous d\u00e9marquer au sein d\u2019un march\u00e9 tr\u00e8s comp\u00e9titif. Vous pourrez ainsi attirer et fid\u00e9liser les \u00e9l\u00e8ves en tenant compte de vos contraintes en termes de ressources humaines et de budget.<\/p>

Audit du marketing et des admissions<\/strong><\/h6>

nous utilisons diverses techniques et approches pour identifier les opportunit\u00e9s d\u2019am\u00e9lioration de vos performances, depuis la sensibilisation du public \u00e0 votre marque jusqu\u2019\u00e0 la fid\u00e9lisation des \u00e9l\u00e8ves. Cela peut inclure des \u00e9tudes bas\u00e9es sur les chiffres du secteur, des analyses de donn\u00e9es, des entretiens en personne avec des membres cl\u00e9s du personnel et l\u2019utilisation de clients myst\u00e8res afin de comprendre le v\u00e9cu de votre client\u00e8le.<\/p>

Analyse de satisfaction<\/strong><\/h6>

ensemble, nous \u00e9laborons, r\u00e9alisons et analysons un sondage sur-mesure et\/ou des groupes de discussion. L\u2019objectif est de vous permettre de comprendre ce qui est per\u00e7u comme un point fort dans votre \u00e9cole, ce que vous devriez impl\u00e9menter ou, au contraire, ce \u00e0 quoi vous devriez renoncer afin d\u2019am\u00e9liorer la satisfaction des parents.<\/p>

Analyse des r\u00e9ticences<\/strong><\/h6>

nous cherchons \u00e0 savoir quels sont les \u00e9l\u00e9ments qui poussent certains parents \u00e0 ne pas choisir votre \u00e9cole.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Optimisation de sites internets<\/strong><\/h6>\n

nous proc\u00e9dons \u00e0 une analyse de votre site actuel et de ses performances afin d\u2019identifier les aspects \u00e0 am\u00e9liorer, que ce soit en termes de navigation, de r\u00e9daction, de contenu audiovisuel ou de m\u00e9ta-donn\u00e9es. Si vous envisagez de cr\u00e9er un nouveau site, nous pouvons vous aider \u00e0 identifier l\u2019agence la plus comp\u00e9tente pour r\u00e9aliser sa construction, g\u00e9rer le projet depuis le brief jusqu\u2019au lancement et prendre en charge la cr\u00e9ation du contenu, la traduction et la mise en ligne.<\/p>\n

R\u00e9seaux sociaux<\/strong><\/h6>\n

une solide pr\u00e9sence sur les r\u00e9seaux sociaux est un \u00e9l\u00e9ment incontournable de la communication d\u2019une \u00e9cole. Apr\u00e8s une \u00e9valuation de vos performances actuelles, nous vous conseillerons sur la strat\u00e9gie \u00e0 adopter et vous assisterons dans l\u2019\u00e9laboration d\u2019un calendrier \u00e9ditorial. En outre, nous proposons \u00e0 vos \u00e9quipes une formation sur les bonnes pratiques en la mati\u00e8re. Vous n\u2019avez pas les ressources en interne ? Nous pouvons g\u00e9rer nous-m\u00eames vos r\u00e9seaux sociaux !<\/p>\n

Cr\u00e9ation de contenus digitaux<\/strong><\/h6>\n

votre \u00e9cole doit \u00eatre pr\u00e9sent\u00e9e sous son meilleur jour \u00e0 travers l\u2019usage de photographies, vid\u00e9os, textes ou graphismes. Nous prenons en main votre projet de A \u00e0 Z et mandatons les professionnels adapt\u00e9s pour ex\u00e9cuter le brief que nous aurons \u00e9labor\u00e9 ensemble. Nous g\u00e9rons l\u2019ensemble du projet, l\u2019\u00e9criture du script, les droits \u00e0 l\u2019image, les licences musicales, etc.<\/p>\n

Communication de crise<\/strong><\/h6>\n

lorsqu\u2019un \u00e9v\u00e9nement malencontreux survient, il est crucial de communiquer de mani\u00e8re rapide et claire. Nous avons une solide exp\u00e9rience en gestion de crises vari\u00e9es telles que des urgences m\u00e9dicales, des alertes \u00e0 la bombe, des menaces d\u2019intrusion, le d\u00e9c\u00e8s de membres du personnel ou d\u2019\u00e9l\u00e8ves, des probl\u00e8mes d\u2019accr\u00e9ditation, les relations avec le personnel ou des situations impliquant la protection de l\u2019enfant. Nous avons \u00e0 c\u0153ur de vous aider \u00e0 informer et rassurer votre communaut\u00e9 scolaire au moyen de messages soigneusement r\u00e9dig\u00e9s et, au besoin, \u00e0 g\u00e9rer les relations avec les m\u00e9dias.<\/p>\n

Activit\u00e9s extrascolaires<\/strong><\/h6>\n

gr\u00e2ce \u00e0 notre exp\u00e9rience en mati\u00e8re d\u2019activit\u00e9s non acad\u00e9miques telles que les camps de vacances, le sport, la musique, les arts de la sc\u00e8ne et les disciplines STIM, nous vous conseillons sur la meilleure mani\u00e8re de structurer, pourvoir en personnel et promouvoir votre programme d\u2019activit\u00e9s extrascolaires.<\/p>\n

Relations avec les alumni<\/strong><\/h6>\n

garder le contact avec vos anciens \u00e9l\u00e8ves et membres du personnel est tr\u00e8s important pour le dynamisme de votre \u00e9cole. Nous vous aidons \u00e0 cr\u00e9er et mettre en oeuvre un programme de communication et d\u2019\u00e9v\u00e9nements \u00e0 l\u2019intention de votre communaut\u00e9 d\u2019alumni.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"group\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

At Magnetic, we have a particular passion for education and extensive experience working for this sector, which presents its very own set of challenges in…<\/p>","protected":false},"author":1,"featured_media":29623,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-pagebuilder.php","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-29628","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nEducation sector marketing - Magnetic Communications<\/title>\n<meta name=\"description\" content=\"With over 15 years combined education sector experience, we specialise in marketing for schools, colleges and extra curricular programmes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/magnetic-comms.ch\/fr\/marketing-communications-education\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Education sector marketing - 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