At the heart of any good story lies a carefully considered plot. Through the development of a solid marketing strategy, we position your brand for maximum success.
At Magnetic, we provide strategic advice and auditing services to enable you to unleash the power of your brand.
Marketing Strategy Development
At Magnetic, we know that crafting an effective marketing strategy is the cornerstone of any successful business. With over 25 years of experience developing winning strategies for local, regional and global brands, we tailor our approach to suit your unique goals, audience, and industry.
Working closely with you, we will help you:
- Define the market or market segment where you choose to play, and better understand the competitive landscape.
- Identify and understand your target consumer or customer, the role your product or service plays in their life, the messages they need to hear from you, and the best ways to reach them.
- Develop a compelling proposition, from concept or product to price point.
- Create a distinctive brand identity that will resonate with your audience and set you apart from your competitors.
- Devise a media and content strategy that will reach your customers when and where they are receptive and drive engagement and purchase.
Marketing Audit
Is your current marketing as effective as it could be? Our comprehensive marketing audit services will evaluate your existing strategies and execution and provide actionable insights to improve the ROI of your marketing efforts.
Our audit covers:
- Marketing strategy: Have you made the right choices to win?
- Data analysis: Dive into your marketing data to identify what’s working and what needs improvement.
- A full review of your marketing execution across all touchpoints:
- Website assessment: Review the user experience, content, and SEO/SEA to ensure your website is a powerful marketing tool.
- Social media evaluation: Evaluate your social media presence, content, and engagement to optimise your online reach.
- Review of your other marketing tools, both on and offline.